Alumni Engagement Officer

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The Opportunity

Key Responsibilities

Strategy & Planning

• Develop, implement, and continuously evolve a comprehensive Alumni Relations strategy and annual operating plan.
• Recommend annual priorities, initiatives, budgets, and success measures aligned with institutional goals.
• Research emerging trends and best practices to strengthen alumni engagement and enhance the alumni experience.
• Monitor program performance, analyze outcomes, and recommend continuous improvements based on engagement data and alumni feedback.

Alumni Engagement & Community

• Build and maintain meaningful relationships with alumni through ongoing engagement and personalized outreach.
• Develop and deliver an annual alumni engagement program that creates meaningful opportunities for graduates to connect with the University and one another through networking events, webinars, Convocation ceremonies, recognition programs, regional gatherings, digital engagement, and other community-building initiatives.
• Lead the planning and execution of the University's Convocation ceremonies, creating a meaningful graduate experience that celebrates student achievement and marks the beginning of each graduate's lifelong relationship with the University.
• Lead engagement within UFred Connect and other alumni engagement platforms to foster an active and connected alumni community.

Alumni Storytelling & Communications

• Develop and execute an alumni communications strategy that keeps graduates informed, connected, and engaged through newsletters, social media, digital content, and other communication channels.
• Identify, cultivate, and share alumni success stories that demonstrate the impact of a UFred education.
• Collaborate with the Marketing team to develop content that supports recruitment, brand awareness, institutional reputation, and alumni engagement.
• Lead alumni recognition initiatives that celebrate graduate achievements and strengthen alumni pride.

Alumni Advocacy & Partnerships

• Develop and grow programs that encourage alumni to serve as ambassadors, mentors, volunteers, speakers, referral partners, and community champions.
• Collaborate across the University to integrate alumni engagement into recruitment, student experience, academic initiatives, and other institutional priorities.
• Represent the University professionally in interactions with alumni, community partners, and external stakeholders.

Data, Insights & Administration

• Working in collaboration with the Student Services Team, collect and analyze alumni feedback, surveys, and engagement data to better understand alumni experiences, interests, and outcomes.
• Prepare reports that measure the effectiveness of Alumni Relations initiatives and inform future strategy.
• Manage Alumni Relations projects, budgets, and administrative activities to ensure effective program delivery.
• Perform other related duties as assigned.

Education & Experience

• Undergraduate degree in a relevant discipline, or an equivalent combination of education and experience.
• 3-5 years of progressive experience in alumni relations, community engagement, relationship management, communications, marketing, partnership development, or a related field.
• Demonstrated experience developing and leading engagement programs, events, or community-building initiatives.
• Experience working in a higher education environment is considered an asset.
• Experience using CRM platforms and digital engagement tools is considered an asset.

Knowledge, Skills & Abilities

• Exceptional relationship-building and interpersonal skills, with the ability to engage diverse audiences.
• Exceptional written and verbal communication skills.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Ability to think strategically while successfully executing operational plans.
• Demonstrated ability to build partnerships and collaborate effectively across departments.
• Strong analytical and problem-solving skills, with the ability to use data and insights to inform decision-making.
• Self-motivated, adaptable, and able to work independently in a dynamic environment.

Since its establishment in 2005, the University of Fredericton (UFred) has aimed to provide innovative and adaptable online education. From its inception, UFred has remained devoted to delivering accessible, high-quality education to professionals across Canada and beyond. Nearly two decades later, the University is recognized for its distinctive approach to online learning, particularly in the fields of business administration and occupational health and safety.

As UFred prepares for its next phase of development, the University has made strides toward global growth. In May 2023, UFred was acquired by IU Group (IUG), a prominent educational institution based in Germany. Both establishments share a commitment to making education broadly accessible, emphasizing flexibility, innovation, and quality within their programs. This shared vision facilitated the acquisition and positioning of UFred for further expansion. With IUG's support, UFred aims to utilize additional resources and expertise to enhance its offerings and reach a wider audience of learners both within Canada and internationally.

UFred's educational philosophy is anchored in a dedication to accessibility, flexibility, and personalization. As an online educational institution, UFred is committed to providing learners with a rigorous academic experience that equips them for success in a changing global environment. The University values diversity, integrity, and lifelong learning, incorporating these principles into all aspects of its operations. Program curricula are carefully designed to be challenging, pertinent, and aligned with the needs of both learners and the industry. UFred employs a diverse faculty of experienced professionals who bring a blend of practical knowledge and academic proficiency to the virtual classroom.

In addition to your base compensation, joining the UFred team means becoming part of a growing organization with a mission to provide quality and affordable education globally. UFred values its employees and supports them with opportunities for Wellness and Balance, as well as Professional Development.

Wellness and Balance
UFred employees enjoy subsidized Health and Vision Care, an RRSP Match program, and a minimum of three weeks of vacation to start. All staff also receive additional paid time off between Christmas and New Year's. Flexible work arrangements and an Active Living Benefit support overall well-being.

Professional Development
UFred supports ongoing learning and development through internal and external opportunities and resources to support your growth.

Hours of Work
This is a full-time permanent position (35 hours per week) under regular business hours. The position is based in Fredericton, NB, with the option to work remotely from anywhere in New Brunswick and attend in-person meetings as required.

Commitment to Diversity and Inclusion
The University of Fredericton is passionately committed to ensuring a positive and professional working environment in which all people are treated with dignity and respect. We value diversity, equity, and inclusion and aim to provide a fair and consistent method for filling job openings in support of equality of opportunity and cultural diversity within the organization. We encourage applications from all qualified candidates, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), and individuals from LGBTQ2SIA+ and other equity-seeking communities.

This position is currently vacant, and the job posting will remain open until August 20, 2026. We appreciate all applications received.