Social Media Strategist – 18-Month Term

Discover

The Opportunity

What You'll Do:

• Develop and execute social media strategies that support brand awareness, audience engagement, and business goals.
• Create and deliver compelling content and campaigns that connect with audiences across social platforms.
• Build and strengthen online communities by fostering meaningful interactions and positive brand experiences.
• Use performance data and audience insights to optimize content, engagement, and channel effectiveness.
• Collaborate with internal teams and external partners to support integrated marketing and communications initiatives.
• Identify emerging trends and opportunities to keep Atlantic Lottery's social media presence innovative and relevant.

Education and Experience:

• Post-secondary education in Marketing, Communications, Public Relations, or a related field. Equivalent combinations of education and experience will be considered.
• 5+ years of experience in social media, digital marketing, communications, content marketing, or a related field
• Experience developing and executing social media strategies and managing social media channels for a brand, organization, or agency
• Experience creating and delivering engaging content across digital and social media platforms
• Experience analyzing performance metrics and using insights to optimize content and audience engagement
• Must be 19 years of age or older and reside in Atlantic Canada.

Professional Skills:

• Strong understanding of social media platforms, audience behaviors, emerging trends, and industry best practices
• Exceptional storytelling, copywriting, and content planning skills
• Proficiency with social media management, monitoring, and analytics tools
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
• Excellent communication, collaboration, and relationship-building skills
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment

Assets:

• Experience working with external agencies, vendors, or creative partners
• Experience supporting brands in a regulated industry
• Experience with photography, video production, or other digital content creation
• Bilingualism in English and French.

Work Location & Flexibility

This role may be based out of one of our Atlantic Canadian offices: Moncton, NB; Dartmouth, NS; or St. John's, NL.

• During probation: Full-time, in-office (Moncton preferred for onboarding)
• After probation: Choice of full-time in-office or hybrid (2-3 days per week onsite)

Compensation

• Salary Band: $75,200 - $122,200
• Expected Hiring Range: $79,900 - $82,000 (based on experience, skills, market conditions, and internal equity)

AL Benefits

• Extended health coverage (medical, dental, vision)
• Basic life insurance and disability coverage
• Defined Benefit Pension Plan
• Three weeks' vacation annually (pro‑rated), 13 paid statutory holidays, and a vacation purchase program
• Wellness support, including wellness programs, 3 personal care days, and a 24/7 Employee & Family Assistance Program
• Two paid volunteer days per year
• Career advancement opportunities

Recruitment Process

We've made meaningful enhancements to our hiring practices in recent years. Our typical recruitment process includes:

• Two in‑person interviews
• An assignment and/or scenario‑based questions
• Behavioral or cognitive assessments
• Verification of relevant certifications (as applicable)

All interviews are conducted in English, our primary working language, unless otherwise specified.

Only those selected for an interview will be contacted. Successful candidates will undergo reference checks and a mandatory criminal background check. Additional financial, educational, or credential verifications may be required depending on the role.

Role Commitment

To support employee development, business continuity, and knowledge transfer, individuals who accept this position are expected to remain in the role for a minimum of 18 months before being eligible to apply for or transfer to another position within Atlantic Lottery.

This expectation applies to both external hires and employees moving into the role from another position.

Internal Candidates

Internal applicants must be in good standing, including meeting expectations on their most recent performance review, and must not be on probation. Consideration may also include factors such as performance improvement plans, disciplinary actions, attendance, and completion of mandatory training.

A Predictive Index (PI) assessment will be completed or shared with the hiring leader as part of the evaluation process.

Eligibility to Work in Canada

Candidates must have all required work permits, visas, and authorizations and be eligible to work in Canada at the time an offer is made. It is the candidate's responsibility to secure these requirements.

Atlantic Lottery welcomes applications from all qualified candidates. Applicants must be legally authorized to work in Canada. Atlantic Lottery is not participating in the Temporary Foreign Worker (Labour Market Impact Assessment) Program, Provincial Nominee Programs, or the Atlantic Immigration Program at this time. Support for any other immigration programs for new hires is subject to internal policies, operational needs, and program restrictions and is not guaranteed.

Career Opportunities

Are you looking for a rewarding career experience in an organization committed to making a game-changing impact in our local communities? At Atlantic Lottery, we offer a diverse and supportive work environment where bright ideas are given a chance to shine, social purpose is core to our business and employees are dedicated to delivering world-class gaming experiences. With offices in Moncton, N.B., Halifax, N.S. and St. John's, N.L., and our Red Shores locations in P.E.I, we are deeply committed to this region. For 50 years, Atlantic Lottery has been supporting local communities and returning 100% of profit to help build a stronger Atlantic Canada.

How we care for ALer's

We want ALer's to be happy and healthy. Our benefits vary by region.

Support your family

Your family matters to you, so they're important to us. We offer parental leave policies with top-up, retirement savings plans, benefits, employee & family assistance program (EFAP), pension and much more.

Live a healthy life

All ALer's have access to excellent healthcare choices. In some locations, we offer wellness and healthcare services. Our main office is equipped with on-site fitness centers and classes.

Give back

We value giving back to the community. We sometimes match ALer's charitable donations and give all employees volunteer days.

Enjoy quality time

We all need time away from work to recharge. Take a vacation, volunteer, or flex your workday.

Invest in you

We offer opportunities for personal and professional development.

Sound like a place you want to be? Apply now!

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.