Trade Marketing Coordinator - Contract
Moosehead Breweries LimitedDiscover
The Opportunity
Moosehead Breweries Limited is Canada's last-major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been operated by the Oland family since it was established in 1867. After more than 150 years, our rich history is as rich as the flavor of our beer. What makes Moosehead so unique is that when challenges arise, we face them head-on. At Moosehead we're a team of doers. We believe that obstacles are opportunities to show the world what you're capable of. We exist to reawaken and reward the courage to go after what's difficult.
Moosehead Breweries is looking for a Trade Marketing Coordinator - 6 Month Contract to support Moosehead's core portfolio (Moosehead Lager, Cracked Canoe, Moosehead Radler, etc.) across the Ontario and West regions. This Saint John-based role requires an organized, creative, and analytical individual who is passionate about building brands in retail and on‑premise channels. The ideal candidate provides exceptional marketing support, thrives in a fast‑paced environment, and brings a driven, curious, and energetic personality that inspires others.
The Trade Marketing Coordinator supports the execution of our brand and commercial plans in-market - helping translate brand strategy into channel-ready programs, selling materials, and point-of-sale tools that enable our Sales team to win at retail and on-premise. Trade Marketing sits at the intersection of Marketing and Sales, ensuring the right programs, assets, and insights are delivered clearly, on time, and in a way that drives distribution, visibility, and rate of sale.
This role will report directly to the Trade Marketing Manager - Core Ontario.
What you'll do
Responsibilities
- Coordinate key tasks related to the development and execution of trade marketing programs (gifts-with-purchase, enter-to-win contests, on-pack overlays, dealer loaders, etc.).
- Collaborate with external creative agencies and in-house graphics team to brief, review, proofread and consolidate feedback and approvals for point-of-sale materials (sell sheets, displays, in-store signage, etc.).
- Work with external vendors to procure and manage production of displays & signage that meet quality standards.
- Serve as a primary point of contact for field sales teams on program tools and execution details.
- Assist in building compelling, data-informed selling materials for field reps and customer presentations (sell sheets, one-pagers, program overviews, pitch decks, etc.).
- Pull and interpret relevant performance inputs (e.g., distribution, velocity, market share, promo results, compliance) to support program evaluation and the development of sales tools.
- Track point-of-sale inventory levels, coordinate distribution, and support problem-solving to ensure field teams have what they need when they need it.
- Assist in coordinating the execution of in-store sampling events which includes overseeing logistics, coordinating with vendors, and preparing marketing collateral.
- Liaising with the brand and communications teams to develop promotional assets of trade activity on Moosehead's platforms (Social, Website, etc.).
- Assist with processing invoices and documenting in respective trackers.
- Conduct regular competitive market research and gather sales input for trade activity.
- Support the completion of post-program evaluation reports and participate in review sessions.
- Special projects as determined by the Trade Marketing team.
What you'll need
Qualifications
- University graduate, business or marketing concentration recommended.
- 1-2 years of marketing, sales, sales support, agency, or customer-facing coordination experience.
- Proficiency in Canva for creating/refining polished, on-brand materials quickly.
- Strong project management habits: able to manage timelines, stakeholders, and multiple deliverables simultaneously.
- Strong analytical orientation: comfort working with KPI dashboards, performance metrics, and translating numbers into insights.
- Advanced Microsoft Office skills, namely Excel.
- Exceptional organization skills with ability to handle a high workload in a fast-paced environment.
- Strong attention to detail.
- Entrepreneurial spirit, looking to join an "all hands-on deck" environment.
- Independent and proactive: takes ownership, anticipates needs, and follows through without heavy oversight.
- Desire to learn; self-starter seeking exposure to new areas.
- Familiarity with CPG sales fundamentals (distribution, velocity/ROS, promo mechanics, retail execution) is an asset.
A little bit about us
Moosehead Breweries Limited
Moosehead Breweries is the last major brewery in Canada still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been led by the Oland family since 1867. What makes Moosehead so unique is that when challenges arise, we face them head-on. At Moosehead we're a team of doers. We believe that obstacles are opportunities to show the world what you're capable of. We exist to reawaken and reward the courage to go after what's difficult.
Are you interested?
Work With Us
What can you expect from us?
Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.
What we offer:
- Ability to shape the future of a resilient Canadian, family‑owned company
- Passionate and collaborative co‑workers
- Opportunity to gain valuable industry experience
- Beer Voucher Program
Qualified applicants are invited to submit their cover letter and resume by end of day on March 12th, 2026.
As a national, family-owned business, we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require an accommodation through the recruitment process, please advise within your Resume or Cover Letter.
Moosehead Breweries greatly appreciates the interest of all applicants; however, only selected candidates will be contacted.